Factors inherent within legacy billing and monetisation platforms have earned these systems a bad reputation. Even before 2015, when we launched Elevate IQ billing, we heard the same complaints about traditional solutions. Billing was slow, inefficient, error-strewn, and vulnerable from a security perspective. Billing took time away from other tasks more impactful to a business’ growth ambitions. Ultimately, organisations felt that billing restricted them, rather than providing a launchpad for accelerated growth.
