Eighteen months on from merging with technology and services provider X3T, we have entered a new chapter of growth and innovation at Strategic Imperatives. Under the leadership of our Managing Director Wail Sabbagh, we have refreshed our Elevate IQ and Fibre Café platforms, strengthening our place in the UK connectivity ecosystem.
For Wail, the merger was about much more than scaling operations – it was about finding a partner that shared our company’s vision and could strengthen delivery at an enterprise level. X3T proved to be the perfect fit, bringing network expertise and large-scale delivery experience to complement Strategic Imperatives’ software-driven approach.
“We’re part of something bigger now,” Wail explains. “That means aligning our ambitions with a broader vision, which is both challenging and exciting.”
Our refreshed Elevate IQ and Fibre Café brands reflect that vision. Elevate IQ provides real-time billing and monetisation for service providers, while Fibre Café acts as a single gateway into the national fibre ecosystem – already processing more than 23 million connections. Together, they make it easier for providers to deliver connectivity and grow revenue.
Looking ahead, Wail highlights two forces reshaping the Channel: the shift to full fibre and the rise of AI. Alternative networks are accelerating competition, while AI is transforming how MSPs operate, automate, and create new value. Ignoring these changes, he says, simply isn’t an option.
“AI is no longer hype – it is part of everyday operations,” says Wail. “MSPs are embedding it into their own processes and offering it as part of their service portfolio.”
Despite market complexity, Wail believes our strength lies in our core values: curiosity, accountability, and empathy. They underpin innovation, execution, and the way we at Strategic Imperatives work with both partners and people.
Among our proudest achievements is CPconnect, the provisioning platform that became the solution of choice for more than 240 UK providers. And though he admits passing on an early partnership with CityFibre may not have been his best call, Wail remains focused on driving Strategic Imperatives and our customers into a more connected, software-driven future.
Explore the full conversation with Comms Business for more on Wail’s vision for the Channel:
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